Dettol brand extension

Shop Bobbi Boss Wigs, Prada Parfum, Manic Panic Hair Color and other cosmetics, hair, nails and skin care products HouseOfBeautyWorld. Get 2 Hours Express Delivery. Dettol is one of the best examples of Brand Extension: Following are the advantages of Brand Extension: Product finds the Acceptability: Consumers can easily relate to the new product and form expectations on the basis of their prior experience with the brand. It kills bacteria and provides protection against germs which can cause infection and illness. Christopher, I enjoyed reading your post before taking off for the weekend. 5L Anti-Bacterial Laundry Cleanser is the perfect way to kill the germs lurking in your laundry and keep your clothes, bedding and towels hygienically clean. Shop and buy with fast delivery!Shop and buy discounted Wet Wipes items at low price include ANDREX, CLOROX, DETTOL, KLEENEX, NEPIA, , other Household. Hair parting is considered to be one of the most important hair hats for feathered hair styles. This seems to be a case of brand extension but with one difference, here the extension decision is not taken by the firm that owns the brand but by an external (categories). fr Review - Stat Analysis Report - including SEO Report, whois lookup and website valuation or worth. 9% of bacteria to help stop the spread of unseen germs around your home Brand association is a linkage which a buyer forms in one's mind with the brand. We are proud of our products and it is very important that you, as a customer, are happy with the service and products we provide. Types of Brand …a | b | c | d | e | f | g | h | i | j | k | l | m | n | o | p | q | r | s | t | u Having trouble logging in? If you are an existing customer, you should have received an email containing your new login details. 6% in June 2008 to 7. Here lies a …Dettol saw over these years plenty of brand extensions. This strategy of dettol has help the brand to create a strong brand equity In the minds of customers. Providing tough-action on germs around the home while still being safe on the skin, Dettol is a trusted and effective home cleaning brand. Enjoy best deal with fast delivery! Get the highest quality of apothecary products today from Smallflower. Line extension trap should be avoided to extend brand in products hurting the consumer’s regard for a company. Market Survey Report On. Citations (2) References (8) Drivers of Brand …Dettol: Marketing Plan Critique Strategic Marketing MKTG 6012 May 11, 2016 Fairleigh Dickinson University Dettol_critique: Dettol is going to have a brand extension, which would be a bandage. products. Single Brand Extension Dettol, What is a Brand Promise? A brand promise is the marketer’s vision of what the brand must be and do for consumers. The government's complaint is that the liquor and tobacco companies use the original brand name and logo even on the brand extensions and this is a clear violation of the advertising code, which The finest product of apple, which brand equity is higher than any other competitor is innovating smartphones like IPhone, handy tablet, I pod, portable laptops, handy mobiles, printers and computer accessories. Controversial advertising war in Kitchens – Dettol Kitchen Gel vs Vim HUL got a taste of its own medicine when Reckitt Benckiser launched its Dettol healthy kitchen gel as a brand extension to Dettol which already had an assertive image of germ cleanser. com, where we offer free Order & CollectShop for Dettol Wash Machine Cleaner Gel 250ml at Wilko. DETTOL (7) LIFEBUOY (3) RADOX Dettol Hlw Pump Skincare 200ml. Now a day apple pay and apple watch is a new release of apple products. The gentle yet effective, non bleach and no taint spray is safe to use where food is prepared and around baby equipment. In effect, the move by Reckitt Benckiser, manufacturers of Dettol Re-energize, a brand extension of the Dettol brand to align its corporate philosophy with the consumer-centric marketing matrix to 28-02-2013 · Dettol, an 80 year old brand dominating in hand wash segment is going to take on 100 year old brand dominated dish wash space. Dettol, an 80 year old brand dominating in hand wash segment is going to take on 100 year old brand dominated dish wash space. We work hard to bring you the lowest prices on all your big brand favourites including groceries like bread and milk to cleaning products such as dishwasher tablets and bleach. Free Delivery Available. at domain, you can see that different countries and middleware have the wrong software listed below. 2. 16. fr domain, you can see that different countries and middleware have the wrong software listed below. But the firm may select any of the strategy to revitalize the brand. Real hair weaves are hair extensions for weaving that are made of natural human hair whereas the synthetic weaves can be made of kanekalon or toyokalon fibre and contain weave clips. Dettol Washing Machine Cleaner 250ml removes limescale and dirt, helping to prevent bad odours. I. Brand strength of Dettol Dettol¶s fragrant bath soap was a failure. Select wide range of DETTOL products and DETTOL promotions, groceries, food and beverage, household, frozen food. For the best experience on our site, be sure to turn on Javascript in your browser. ) which were being used in RIN detergent powder V/s Tide Detergent Powder. We use cookies to ensure that we give you the best experience on our website. Enjoy best deal with fast delivery!Get the highest quality of apothecary products today from Smallflower. Download Citation on ResearchGate | Dettol: Managing Brand Extensions | This case is about evolution of a parent brand and its subsequent extensions into 6 Feb 2013 Three years back, Lux, HLL's brand of beauty soap was extended to Similarly, Reckitt-Benckiser tried to further stretch Dettol's equity to This case study attempts to focus on the aspect of brand extensions and trigger insights on how brand extensions in seemingly unrelated categories can be 2 Sep 2010 This case is about the evolution of a parent brand and its subsequent extension into different product categories. Leverage the Brand. . Zeenat Jabbar. Read our comprehensive dettol. Restricted revenue as government included dettol antiseptic liquid in the category of price controlled drugs. Shop for Dettol Laundry Cleanser Fresh Cotton 1. At B&M we help you to save more on everyday essentials. Dettol: Marketing Plan Critique Strategic Marketing MKTG 6012 May 11, 2016 Fairleigh Dickinson University Dettol_critique: Dettol is going to have a brand extension, which would be a bandage. DETTOL BRAND AUDIT BRAND MANAGEMENT CONCLUSION AND RECOMENDATIONS Brand DETTOL has a strong image on the minds of customers as an antiseptic and antibacterial agent for the safety of entire family. By Raheem Akingbolu. needs dilution Burning sensation on application New products still not perceived as mild. Brand Extensions have its own set of negatives. ppt), PDF File (. The company relaunched it as a “100% germ fighter. Come check out our selection of . Dettol is the trade name for a line of hygiene products manufactured by Reckitt Benckiser. ” ROLE OF BRAND EXTENSION IN INDIAN MARKET Dr. Hitendra Bargal Professor, Patel College of Science and Technology, Indore Dr. Dettol ===> extend to dettol soap, dettol liquid soap, dettol floor cleaner, and so on. Strategic Brand Management. Dettol Washing Machine Cleaner 250ml removes limescale and dirt, helping to prevent bad odours. brand. Cole on dettol undiluted effects: No alcohol is good alcohol during pregnancy! Dettol Liquid contains Chloroxylenol. Other most successful brand extension is of ITC, the most reputed brand in the tobacco industry has extended itself into almost any other product category like cosmetics, Match box, Staples, hotels etc. 29 . brand extension of Conceive Plus, Erexia Dettol/Lysol, 1st Hygiene Brand Worldwide & Benelux. They can see a brand struggling to find its place in the market. 43 postage Established in Chicago in 1875, Merz Apothecary is dedicated to offering the world’s best selection of unique and natural products for health, beauty and personal care. . FREE Next Day delivery available, 2 hour slots available to book, Mon-Sun, 8am-8pm. The brand extension is likely seen as more of a stretch for Colgate’s than Dettol because Dettol already produces a wide variety of health care categories), while Colgate, in contrast, solely makes health care products with no detergent options available. Dettol as a brand has immense trust and loyalty from the consumers. At B&M we help you to save more on everyday essentials. Dettol, the brand we all know so well as a liquid antiseptic and disinfectant, a brand that has repeatedly found a place in lists of India’s most trusted brands, had decided to launch, in India, a brand extension – Dettol Healthy Kitchen Gel. com/doc/118691488/dettol-study27-01-2012 · Looking at all this issues Brand Extension strategy was developed: To fully exploit the potential of Dettol. Aditya Aima, Vice President – Head Marketing & Business Strategy, Astro AWANI Network Sdn. Over 264 discounted Bath & Soap items at low price include COW, ADIDAS, AHALO BUTTER, ALBA BOTANICA, AMMA GARDEN, , other Health & Beauty Care. Extensions are common — Gillette deodorants, Colgate toothbrushes, Dettol soap, Knorr snacks and Walls ice-cream parlours. Scribd is the world's largest social reading and publishing site. Your email address will not be published. Dettol Antiseptic Liquid Since our inception, we are engaged in manufacturing, trading and supplying the best quality Dettol Antiseptic Liquid that helps in maintaining overall more. 5% Outcome Outcome • Faltered on Protection & Germ Fighter Position • Customers unable to relate hygiene & germicheck image with “cosmetic” To achieve fast growth and leverage the strong brand equity of Dettol, Reckitt Benckiser India Limited (RBIL) rolled out a number of brand extensions. Brand extension strategies are used largely by companies because they believed that the brand extension strengthens the brand positioning, improves the brand awareness and enhances the quality associations and increases the trial rate by reducing the perceived risk involved in the new product. DETTOL ² BRAND EQUITY AND BRAND EXTENSIONS PREM ANAND. Many ways to pay. antiseptic wash Unrelated Brand extension or Category extension Buy Dettol Products Online in Pakistan at Qne. Akira Mitsumasu, Vice President - Marketing & Strategy, Asia & Oceania Region, Japan AirlinesWeber - Battery Operated Rotisserie available to buy online at takealot. Eligible for Cash on Delivery. 1 litre Dettol Antiseptic Disinfectant 1 L JavaScript seems to be disabled in your browser. Brand is the asset of the company. Dettol We give you an unique chance to meet the people behind this iconic brand and what it means to make a career in Marketing at one of the world's biggest and most reputed FMCG companies - Reckitt Benckiser. Home; Documents; Dettol Market Extension 15-02-2013 · Economic Times reports that Reckitt Benckiser has decided to extend the popular Dettol brand to Dishwash category. It defines the core competencies of a firm along with its culture and values. The first launch was the soap in 1990's. The brand extension involves using an existing brand name to launch a product in a different category. RB is continuing to drive growth in the disinfection category with its popular Dettol brand by introducing Dettol All in One Disinfectant spray. In last 30 years it has diverisified into various personal care / personal hygiene products, Multi Use Wipes being one of them. Repositioning a Cult Brand a Marketing Case Study, launched limited edition ice cream flavored postage stamps in association with the Austrian postal service to promote the Nestlé India Ltd. #1 Brand Manager for RB in 2016 C. Hair parting is considered to be one of the most important hair hats for feathered hair styles. dettol. Having trouble logging in? If you are an existing customer, you should have received an email containing your new login details. Considering the benefits of using the Brand stretch (also known as brand extension) is a proven way for brands to grow by extending into new product or service areas. Its Managing Director, Mr. Chennai, Mar 30 (UNI) Dettol, the flagship brand of Reckitt Benckiser (India) Limited (RBIL), with over 80 per cent market share in the liquid antiseptic category, announced the launch of 'Dettol Brand extension is strategy used by firms to expand their established brand name to launch to new or modified product (or service). It is a major potential growth avenue for any companies with strong brands. Important: "Dettol" is a brand name that can only be traded on TradeKey. 50 with nearly 10 per cent market share. According to the company sources, the current brand extension is a part of company’s strategy to enhance its product folio, market share & business. 10. Dettol Antiseptic Wash is a ready to use wound spray for basic first aid purposes. Ashish Sharma Lecturer, University Institute of Management, RDVV, Jabalpur Abstract Some firms strongly believe that brand extension tend to be more efficient and capture greater market share than individual brand. Dettol as a Brand in India • Trust worthy and Reliable • “King of Germ Kill” • Top of the mind Recall • cuts or wounds • Offered both Rational and emotional appeal Dettol is one of the best examples of Brand Extension: Following are the advantages of Brand Extension: Product finds the Acceptability: Consumers can easily relate to the new product and form expectations on the basis of their prior experience with the brand. - continuous commercial analysis to understand regional and brand performance - partnered with field sales to ensure smooth on ground activation - special project: overdrive healthcare segment in Giant Marketing (DETTOL) - responsible for visual developments, spend management, brand related activation Dettol has the highest brand score followed by Vim and Pril in that order. Here, same concept is being used by Lifebuoy (Hindustan Unilever Ltd. Page 24 . Available in a wide range of sizes from 125 ml to 1 litre. Dettol products products are most popular in Mid East, North America, and Domestic Market. Always read the label Use diluted (25mL Dettol to 200mL water) for antiseptic wound cleansing for cuts, grazes, bites and stings. Brand Extension Components • It is a new product • Should be a well known brand • The brand should have leverage with customers of the new category – A strong reason why the consumer in the new category will prefer us to what they are buying now Dettol brand has been widely accepted for its protection not only nationally but even into the minds of Indians. If you have not received this email or if you are having problems logging in, reset your password using the link below or contact us. Keeping your washing machine clean as well as your clothes is important when trying to fight bacteria. Dettol Issues… 1980‟s Dettol started facing the problem: Antiseptic segment faced stagnation. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend Licensing Expo from more than 67 countries. Parent brand conviction and parent-brand experience – The other important factor the influences the success of the brand extension is the quality of experience that consumers would have had with the parent brand. Distinctive flavor/ingredient/component in the new item Example: Amul Amul Milk to Amul Butter, Amul Cheese, Amul Chocolates,etc all based on Amul expertise in Milk. * Dettol is a brand of Reckitt Benckiser and has stood for its trusted production in India since 1930. Dettol and Lifebuoy are very strong rival brands, holding huge market in antibacterial soap segments Both brands are very old as well as well known in worldwide market & already taken brand position in Indian market. Dettol Antibacterial Surface Cleanser kills 99. Brand Dettol scores high on: to Dettol Trusted brand High Quality and effectiveness Well established brand Low innovation Less awareness of Dettol s brand extensions Very strong formulation. Select the brand extension pair which is likely to fail due to image mismatch. even though marginally. The Dettol brand ventured out of its antiseptic category to toilet soap and hand wash category to become a mega brand. Explore Dettol Online Store To Shop Quick & Easy in Karachi. Vicks Action 500 is perceived to have diluted the image of its parent brand Vicks Vaporub more than other brand extensions such as Dettol Liquid Hand Wash, Dettol Soap, Dettol Plaster and Horlicks Biscuit in diluting their respective parent brands’ image. Dettol Products and Office Supplies Our range of Dettol covers all the essentials needs that every office has for them, if you can not find the supplies that you are looking for please feel to contact us here at Office Stationery. In revitalizing the brand the mix of brand revitalization strategies are adopted. Welcome to USL Medical. Dr. Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag. As a result of this brand extension, sales of the Dettol family grew two fold and the original 'mother brand' found a clear position as the ultimate in antiseptic power, when required. Ltd. This brand extension strategy is often the most used growth strategy for brands by marketers. That means, this new kind of Dettol, Dove, Lux, Lifebuoy bath soap will make the non-user become user for the parent brand DETTOL, DOVE, LUX, LIFEBUOY under bar soap division. Dettol 1. 1930s when Dettol was introduced in India, it… My take is that Dettol's entry into Kitchen will affect the premium image of Dettol. This paper aims to bring out the factors responsible for the success of Dettol brand extensions. ITC’s Savlon will face a tough competition from RB’s Dettol, which dominates the antiseptic category with an 85 per cent market share and is also among the top five soap brands in the country, say market analysts. There are 4 products. 0 Percent W-V Alcohol Denatured 13. RECKITT Benckiser, a market leader in the health, hygiene and home care products segment, has launched Dettol re-energise in Lagos. " View Franck MAUGARD’S profile on LinkedIn, the world's largest professional community. Therefore, when exploring options for a Brand extension was made inevitable by the draught of competition, it is but obvious, that Dettol’s brand managers sought to enhance the brand’s value by harping on these key set of attributes and benefits which have come to characterize the product since times immemorial. Dettol Antiseptic brand extension strategy: horizontal and vertical. - Defined and implemented 4P strategy for Dettol Surface line extension - Managed brand P&L: quarterly financial forecasts, budget supervision, P&L optimisation to drive bottom line - Performed monthly presentation of the brands' detailed business results (sell-in/sell-out) to top management and key account managers Discuss FACTORS RESPONSIBLE FOR SUCCESS AND FAILURE OF A EXTENSION OF A PRODUCT within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; FACTORS RESPONSIBLE FOR SUCCESS AND FAILURE OF A EXTENSION OF A PRODUCT: 1. Since Consumers associate the Brand Dettol so strongly with its strong antiseptic qualities, its extension into the mild skincare segment has not been very well received. When the Dettol brand of soap is advertised, it indirectly benefits other brands under the same name. A renowned/successful brand helps an organization to launch products in new categories more easily. Dettol is readily available in the market Brand Association Brand Perception Savlon is perceived as the brand with less functional benefits as compared to lead competitor. 1 Percent V-V Rwc 3. Hassle-Free Exchanges & Returns for 30 Days. DETTOL Antiseptic Disinfectant Liquid is a proven safe and effective concentrated antiseptic disinfectant, that kills bacteria and provides expert protection against the germs which can cause infection and illness. Reckitt , for instance, is running a television campaign for Dettol at the moment, which shows the different extensions of the brand (which is estimated to have sales in excess of Rs 1. With a sales and marketing team of 20 and over 15,000 SKUs, the division services many sectors including Public Hospitals (DHBs), Aged Care, Primary Care (GPs) and Community Care (in-home). Marketing Research Paper on ACI Savlon Handwash- Brand Equity Failure. These hair additions are either made of natural real hair or of high quality synthetic hair. by aks71086 in Types > Research > Business & Economics07-04-2010 · The Logic of Brand Extensions. It can be Dettol Hand Wash or Lifebuoy Hand Wash or any other brand which you think can give you germ-free skin. Brand Management has been written against this backdrop of redefinition of value and value creation processes. This is done to tap untapped market, to compete with other brands and to offer end to end solutions to the customer under one umbrella of brand. Brand Dettol The brand Dettol was launched in India in 1933 in the Antiseptic liquid form as a treatment for cuts and wounds. dettol brand extensionThis case is about evolution of a parent brand and its subsequent extensions into different product categories. Have your items delivered to you or pick up from your local intu shopping centre Dettol soap -----antiseptic soap , Dettol plaster-----Antiseptic bandage , Dettol Hand wash…. Greater the fit between the parent brand and the brand extensions, higher is the probability of the success of the brand extension. Brand essence symbolises what the brand stands for in the minds of a company’s stakeholders and stakeholders. It is the best hand-washing liquid soap to be effectively used in clinics, hospitals, schools, nursing homes, and even at home to keep everyone healthy and allergy-free. Bronze Usha International Limited - Usha InfinitiCook Halogen Oven Launch IPG Mediabrands Silver BRAND EXTENSION Amul PRO Drink Dettol #2nd Indian Most trusted brand & 1st Personal Care Most trusted brand Moov #23rd Indian Most trusted brand Mortein #63rd Indian Most trusted brand Harpic #84th Indian Most trusted brand D-Cold #96th Indian Most trusted brand Line Extension: It is a type of brand extension. The global brand design guidelines for Dettol range are extremely cohesive. This is why we have a 2 year guarantee on most of our products and on specific products we leave a 25 year guarantee. Brand personality The basic characteristics and core values of a brand. Search Search RBIL from its flagship brand Dettol achieves an annual turnover of Rs. Pitch Top 50 awards - Dettol 2017 B. The top supplying countries are China (Mainland), Turkey, and Indonesia, which supply 95%, 1%, and 1% of dettol products respectively. And of course it becomes harder and harder to find a brand/company name nowadays which is short/concise and still available as a couple of top level domains. Brand building is an integral aspect of personal and business development. Dettol is another successful example of brand extension. Dettol antiseptic to Dettol soap • Colgate tooth paste to Colgate Tooth power or Colgate tooth Brush 11. 0 is the minimum rating. Dettol recently introduced Dettol Cool. Career highlights include national extension of Harpic Bathroom cleaner, launch of Dettol in healthy skin platform. BRAND EXTENSIONS: DETTOL MEDICATED PLASTERS (1991) • Launched as competitive strategy against J&J Launch Logical extension of parent brand • • No Significant sales for the company as market was very small • The investment would not justify the ROI Outcome • Company lost the zeal to pursue the product whole-heartedly . at Review - Stat Analysis Report - including SEO Report, whois lookup and website valuation or worth. Introduction Brand extension strategy is a very widely used mechanism in brand management. Dettol V/S Lifebuoy. Weber - Battery Operated Rotisserie available to buy online at takealot. The other two variants already in the market are skincare and the original. 100%(1)Author: Amitspandeydettol study | Brand | Shavinghttps://www. Is this a desperate attempt by RB to engage in combat with Unilever that transcends traditionally established categories for Dettol? Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. The makers and marketers of Dettol Soap have fallen into the trap of what, in advertising jargon, is called ''line extension'' of a phenomenally successful product. Thus, brand score technique is a mathematical way of assessing the effectiveness of the communication strategy for any brand. com. As outsourcing changes consumer goods companies' role from manufacturing to branding, the obstacles around moving to a brand Extension Cords & Cables; Shop by brand. 6. Antiseptic Disinfectant Liquid A house is not a home without a bottle of iconic Dettol Antiseptic Liquid. Variables extension derived believes, initial brand beliefs, attitudes towards parent brand, brand extension experience, parent brand familiarity parent brand price, parent brand fit with extension category, category familiarity and category frequency of use has been considered. pdf), Text File (. ppt / . However, for a company like HUL, brand extension is not a new phenomenon. This resulted in a communication campaign that showed that Dettol could be used as an all-purpose antiseptic while shaving, rinsing babies’ nappies, as a general disinfectant and so on. These hair closures with middle partingAt B&M we help you to save more on everyday essentials. 635) as an important factor. Uploaded by. Marketing Research Paper on ACI Savlon Handwash- Brand Equity Failure. Buy online with a special discount on MyDeal. What they don't realize is that such extension, if not found suitable by the consumer, could end up weakening the star parent brand. com with proof of proper authorization. However, this type of extension is very tricky. In the symbolic associations, Dove positioned itself as ‘Popular among friends’ and Cinthol for its ‘Attractive name’. This is the first time that the brand, strong in the personal care space, has moved into kitchen and utensil cleaning. Since Dettol has a very strong equity, erosion will be felt slowly. There are 67 dettol products suppliers, mainly located in Asia. in domain, you can see that different countries and middleware have the wrong software listed below. 500 crore To continue with another Pentium extension would make economic sense, but the users of the brand may feel that any extension of pentium is ultimately a 5th gen chip, may perceive more value in any competitors product that is positioned cleverly as a 6th or 7th gen chip. Dettol Liquid contains Chloroxylenol BP. Types of Brand Extensions 2. The brand n product line available at Saloni. Dettol Antiseptic Items that are in stock and ordered before 5. Avert risk of putting eggs in one basket. Brand extension was the company’s next portfolio, and products came in the form of Dettol Soap, liquid handwash , plaster, shaving gel, body wash and talc. Strangely, while Dettol was extended into different new categories, the company did little to strengthen the mother brand, Dettol antiseptic liquid. item 7 dettol soft on skin hard on germs foam hand wash 250ml milk & honey glow - dettol soft on skin hard on germs foam hand wash 250ml milk & honey glow £2. I personally like its mild refreshing scent. Dettol brand. The Sleek Human Hair Silky Breathable Closure acts as a discrete closure which will finish off your weave-on hair extensions in the most natural way possible, as it can be cut and styled for a centre parting or to either side and works well with fringes. Dettol as a brand has immense trust and loyalty the brand extensions of Dettol. Whereas, Kotler …Now the brand dettol have evolved as an top rated brand in millions minds of the customers. Brand extension increases the probability of success: Drastic changes take place in marketing environment. Brand Management. The extension’s ‘beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. Awards and Recognition A. The lines separating brand extension, licensed extension and product placement are converging. We offer fast, reliable delivery to your door. pptx), PDF File (. Over 264 discounted Bath & Soap items at low price include COW, ADIDAS, AHALO BUTTER, ALBA BOTANICA, AMMA GARDEN, , other Health & Beauty Care. In its latest brand extension avatar, Dettol attempts to take on Vim Liquid, a well-established kitchen cleaner brand from the Unilever stable. What are the advantages of brand extensions? Its promotion cost structure will go up. If something is easy to reach, we tend to use it frequently. Dettol Brand Audit Final. Download. Further, at the time of new product launches, the name …dettol: managing brand extension case study brand identity of dettol: kapferer six-sided prism picture of sender physique personalityDettol 1. 1 each or 12 per case. At the heart of USL’s business is the Medical division, upon which the company was founded over 30 years ago. pdf), Text File (. Why brand equity of apple is best Overall brand loyalty in this segment is low and depends upon availability. 1. Dettol Soap Protects us from pollution and suntanning. 2-Year Limited Warranty. When it was launched as a premium cosmetic soap, the soap didn’t fit to the costumer’s images. Since the brand faltered in its positioning, failure was imminent. Brand Name Sepsonil Or Similar BRAND ACTIVATION SAP India - SAP Innovation Express “ Making Inroads into the Indian SMB Heartland WATConsult Gold Viacom18 Motion Pictures - Marketing campaign for Gabbar Is Back Viacom18 Media Pvt. Many companies in the FMCG segment who have extended their parent brand like “Dettol” antiseptic (parent Brand) extended to Dettol Dish Washing Gel, Dettol Soap; “Dove” soap (parent Brand) extended to Dove Hair Oil, Dove Shampoo, Dove Brand extensions refers to “The practice of using current brand names to enter different product categories" (Aaker and Keller, 1990). 1142/S0218927509001224This case is about evolution of a parent brand and its subsequent extensions into different product categories. The company uses its existing brand name for all its products such as automobiles, motor cycles, generators, marine engines, etc. Reckitt Benckiser Nigeria Limited, one of the players in the health and home care products segment, has added a new variant, Dettol Re-energize to the Dettol Soap brand range. Savlon vs Dettol. dettol shaving cream did not satisfy SWOT Strength First mover advantage. The Dettol Row: From Bathroom Wrangles to Kitchen Squabbles . Wash your hands off the harmful germs that stick on your hand with the help of the Dettol hand wash. Moreover, the men’s grooming space has got lot of potential which might have compelled the FMCG player to go for this brand extension. Dettol Healthy Home All Purpose Cleaner Aqua 3L Its Unique formula gives you a 4 in 1 action; Kills 99. Here at Pak’s the whole range of hair partitions is available. 9% of bacteria, including E. PBM Assign Brand …It is mainly because of the popularity of the brand. New Delhi: Reckitt & Colman on Friday announced the launch of two new brand extensions of its Dettol brand-Dettol Extra soap and Dettol Talcum powder. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. WithThis case is about evolution of a parent brand and its subsequent extensions into different product categories. But the probability of using a brand of hand wash, which promises you younger-looking skin, is extremely thin. Recently. au : dettol has products designed to help you protect your family from harmful germs that can cause illness and to keep your home clean and fresh. Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Required fields are marked * Tenders are invited for Liquid Antiseptic Dettol Of Similar Composition Chloroland Solution 4-8 Percent W-V Terpined 9. Shop for Dettol No Touch Handwash Refill Odour Neutral 250ml at Wilko. From the above Column Diagram it can be inferred that all the consumers are aware of the brand Dettol. But, if you will see that antiseptic liquid, quickly Dettol will be come in your mind. This case is about evolution of a parent brand and its subsequent extensions into different product categories. com has to offer. It has also launched a body wash recently. dettol brand extension a wide range of categories. Lizol. Introduction While line extensions (different product items in the same category) will be considered, the major focus of this report is on brand extensions (bringing the brand into completely different categories). Font color: Blue Dettol Brand Extension The advertising theme used by the brand conveys a mother who plays a predominant role towards care and protection of the entire family. The difference, however, is the consistency with which its extensions have floundered. txt) or view presentation slides online. Download with Google Download with Facebook or download with email. Secondary Associations. Dettol 2 in 1 Anti-bacterial Hand and Surface Wipes 15 Pack is rated 0 out of 5 by 0 reviews. RB INSEAD Case Study. But on the other hand they prefer the fragrance of the Savlon active more attractive. These hair closures with middle parting or centre parting are made of both; premium human hair or remy human hair as well as of synthetic human-like hair. Firms are seeking to build “power” or “mega” brands that establish a broad market footprint, appealing to multiple customer segments with multiple products all underneath the brand umbrella. * The brand is endorsed by the Indian Medical Association and has been voted among India's Most Trusted Brand in recent years. BRAND EXTENSION AND LINE EXTENSION:-Brand extension is a part of brand management to diversify and leveraging the existing brand by entering into new product category by new product development. Brand success and failure is different things. Brand extension is a strategy where the company uses an existing brand name to launch products in the existing or new category. Xerox wanted to extend to computers but failed miserably. Do you want to read the rest of this article? Request full-text. coli, salmonella, MRSA and the flu virus. Dettol Shaving Cream The idea of brand extension into this category was a result of: • 30% of shavers used dettol liquid after shaving and did not feel the need for any aftershave • The average frequency of purchase for dettol liquid for this purchase was higher than that for wounds and injuries However. R33. In this article, we'll explore how you can use it to increase people's loyalty to your brand, product, or organization. pk. Brand Dettol attributes for one third of the company's turnover. , 1997) and extension, distance extension, and vertical extension increase the consumer I am seeing more and more of brand extension exercises in Malaysia. but as a strong antiseptic product . It is intended to re-focus the attention of consumers on an existing brand. Brand Name Sepsonil Or Similar By the dettol. Characteristics of the Parent Brand (brand strength, dettol is a brand of reckitt benckiser and has stood for its trusted production in india since 1930. Some time success can be very disturbing. Group 6 Rahul Bedi Vipul Bajaj Souvik Roy Dinesh Rohra Amrit Baid Akshit Mediratta About Reckitt Benckiser plc5/5(1)Dettol: Managing Brand Extensions - World Scientific Publishing …www. "Dettol: Managing Brand Extensions," Asian Case Research Journal, Vol. A category extension should always carry the brand essence as well as brand The RB Global Challenge 2018, is a competition that redefines out of the box thinking of students across business school. Building the context, content and consequences of branding, it combines branding theory with practical examples to make for easy reading and comprehension. Principles of Brand Asset Management. A brand extension can easily achieve this, but only if the new product incorporates a truly New Idea. In this article we check the impact of brand extension on product brand image. An expert online shopper’s paradise in all aspects. While brand extensions rely on strong linear and evidence based marketing, crossover brands are fuelled by intuitive leaps of thinking. Existing brand name can help in explore business opportunities that exists in brand extension. So, with the current brand extension, HUL wants to fill the gap in the men’s soap segment. 12 pt. com. Deliveries made to your home or office. Sales Volume was not growing & inventory was stuck. Dettol which is a highly successful antiseptic lotion brand has now a basket of products ranging from soaps to plasters. For example: Milo ===> extend to milo chocolate, milo box drink, and so on. com, where we offer free Order & CollectOver 264 discounted Bath & Soap items at low price include COW, ADIDAS, AHALO BUTTER, ALBA BOTANICA, AMMA GARDEN, , other Health & Beauty Care. I don't think that a brand which has dishwash gel or a toilet cleaner can retain its premiumness for its bathing soap brand-extension. Managing Anand Kumar 2009 Dettol has Brand …Dettol - Managing Brand Extensions. 17 INTRODUCING BRAND EXTENSIONS Starting with the ? rst brand extension of Dettol soap in the 1980s, RBIL introduced more than eight brand extensions from mouthwash to prickly heat talcum powder. Originally Published Here at Adclubbombay. In India, Dettol came as an antiseptic liquid. 0 Min Pack In 5 Ltrs Capacity Container. !It has anti-germs protection qualities that protect our skin from so many skin problems. Font color: Blue Leadership of Dettol in liquid …Crossover brands: Beyond linear extensions Dettol soap, Knorr snacks and Walls ice-cream parlours. RBIL from its flagship brand Dettol achieves an annual turnover of Rs. … This seems to be a case of brand extension but with one difference, here the extension decision is not taken by the firm that owns the brand but by an external agency. The brand started its journey in 1933 as antiseptic liquid, but over the years, it has beenextended to a number of product categories like soaps, liquid Hand wash, liquid Body wash, shaving Cream and plaster strips. Now Dettol is trying to make a foothold in the soap market with the launch of Dettol with moisturizer and glycerine variants. Most Popular; Study; Business; Design; Data & Analytics; Dettol Market Extension companies of these days use brand extension use its current name with different product. while the various Dettol soaps accounted for 18% of the health care division and the remaining accounted for Dettol Antiseptic solution. Therefore, brand scores not only suggest the effectiveness of the communication strategy but also are reflected in brand equity too. Dettol Topical Antiseptic Disinfectant Liquid - 16. We leveraged the design equities in creating this new extension of the health and hygiene brand. Cherry Blossom and Disprin. Hand Wash Concentrate product is further diluted with water to make a ready-to-use handwash solution such as Dettol handwash. Bhd. The lower growth projections for Dettol have resulted from the sluggish sales in the soap market as soap is the main product under the Dettol umbrella brand. PowerPoint Presentation: Reckitt Benckiser (India) ltd has decided to repositioning Dettol - its highest selling brand – from just premium to address the mass segment as well. For experience association, Dove and Dettol are Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Similarly Dettol wants to do some thing with the brand because it was successful. Weber - Battery Operated Rotisserie available to buy online at takealot. Aditya Aima, Vice President – Head Marketing & Business Strategy, Astro AWANI Network Sdn. Product Life Cycle Since this is a Fast Moving Consumer Product, the average product life cycle of this product (if used every day) is 30 days and 2 years if not in use (if stored in a cool and dry location). Its inclining towards Rs. When the brand vision is clear, it becomes easier to decide whether a particular stretch is the right one for the brand. Download Citation on ResearchGate | DRIVERS OF BRAND EXTENSIONS SUCCESS | The brand extension involves using an existing brand name to launch a product in a different category. Fine Group has been credited with numerous local and international creative and effectiveness awards. It has been in use since before the 1950s. scribd. Skilled in Consumer Behavior, Customer Insight, Planograms, and Trade Marketing Dettol, the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. dettol caseanna. This launch to which the brand is extended can be related or unrelated to the existing ones or can be an entry into new product category itself. Originally an antiseptic company, Dettol now sells shaving creams, soaps etc. Handwash Concentrates enable chemical formulators to make and resell their own handwash, with desired characteristics. It can be part of a brand’s episodic journey towards realising its vision. Doctors give trusted answers on uses, effects, side-effects, and cautions: Dr. Christopher, I enjoyed reading your post before taking off for the weekend. BRAND EXTENSIONS: DETTOL SOAP (1981) Launch Launch • Launched as Premium Cosmetic Soap • Positioned as “Love & Care” platform • By 2006, market share was 0. com/doi/abs/10. lk, Best Deals in Sri Lanka. Read more about Dettol's new gamble on Business Standard. To achieve fast growth and leverage the strong brand equity of Dettol, Reckitt Benckiser India Limited …To be fair, Dettol's failures at brand extension are no exception in India's corporate history. The brand extensions increase the scope and turnover of the brand and thus give more revenue to the firm. On the other hand, a vertical brand extension deals A brand extension strategy was developed to fully exploit the potential of Dettol and establish its presence in the consumer’s everyday life. Brand Extensions - Download as Powerpoint Presentation (. Dettol RB. COMPARATIVE STUDY OF SAVLON, DETTOL AND LIFEBUOY SOAP IN MUMBAI Reckitt Benckiser Nigeria Limited, one of the players in the health and home care products segment, has added a new variant, Dettol Re-energize to the Dettol Soap brand range. NEGATIVE BRAND EQUITY If the major product has certain core properties, then the consumer develops a certain expectation from its other products as well. The advent of participatory and interactive platforms has given many businesses the chance to enhance brand Introduction While line extensions (different product items in the same category) will be considered, the major focus of this report is on brand extensions (bringing the brand into completely different categories). Sleek Human Hair Silky Breathable Closure is a realistic looking parting to add to your weave. Rb Case Study Dettol. Register. Since the 1930s when Dettol was introduced in India, it has occupied a distinct position in the mind of its consumers. And companies want to more cash its good name and customer loyalty with current brand name. But under brand extension, an already established name is used to enter another product class. The prices are appropriate n delivery time is minimum. [This is among the Top 20 Most Read publications of Asian Case Research Journal, as on Aug 2014] [This is among the Top 20 Most Read publications of Asian Case Research Journal, as on Aug 2014]Shop for Dettol Laundry Cleanser Fresh Cotton 1. They borrow from a strong identity and a compelling set of values and express it in a completely different category with …Product Extension ads are perfect for eCommerce advertisers. 300cr plus Out of RBIL ‘s total turnover Dettol Antiseptic Liquid contributes 22% and Dettol soap about 10% According to the Economic Times Survey of India’s Most Trusted Brands,Dettol was rated fifth in the year 2001and first in 2002. Nielsen is recruiting to fill the position below; Job Title: Financial Planning and Analysis Analyst Location: Lagos Job Description This role requires a commercially focused and detailed oriented individual with a strong analytical mind and ability to identify and strengthen areas of business risks and capitalise on opportunities. Pack size. Despite Reckitt Benckiser’s traditional strengths in the area, will the latest extension work? Overview dettol. Online Supermarket in Mauritius. com . Well, innovations are essential to survive & succedd in the market. What is a Brand extension? When a firm uses an established brand to introduce a new product, it is called a brand extension. "BRAND ACTIVATION - KALLEY on Behance" "A POP display is an extension of your companies personality. By factoring licensed extension opportunities into brand planning strategy, brand managers can sharpen their brand’s positioning, deepen their relationship with consumers, "We are planning to extend the brand to new products as well as looking at adding value to the existing products," Barua said. The success of the brand revitalization strategies depends upon how well the strategy was Dettol Brand Repositioning Packaging Change with Line & Brand Extension . Brand values The key aspects, message, or factors specific to the brand. txt) or view presentation slides online. Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble gum categories. - continuous commercial analysis to understand regional and brand performance - partnered with field sales to ensure smooth on ground activation - special project: overdrive healthcare segment in Giant Marketing (DETTOL) - responsible for visual developments, spend management, brand related activation The "Brand Pyramid" is a useful tool that can help you identify where your customers are on this journey to loyalty. Shop and buy with fast delivery! Shop and buy discounted Wet Wipes items at low price include ANDREX, CLOROX, DETTOL, KLEENEX, NEPIA, , other Household. Milan, Chelsea and Real Madrid. Crossover brands are a step beyond. Dettol Antiseptic Liquid is a versatile product for personal hygiene and has many uses for protecting your family from germs:Use with bathing water for a completely germ-free bathUse with mopping water to disinfect floors completelyUse in washing laundry to disinfect your clothesFor first aid and personal hygiene uses, Dettol Antiseptic Liquid Dettol Soap Presented by: Rajkaran History The brand Dettol was launched in India by Reckitt Benckiser in 1933 in the Antiseptic liquid form as a treatment for cuts and wounds. For almost the first 50 years, Dettol was present only as an Category Extension: The Dettol Brand name was extended to a number of related products as shown below: Dettol Soap ———– antiseptic soap Dettol Plaster ———. Brand Valuation in Brand Management. Clas Ohlson’s customer guarantee. 5L at Wilko. One must understand that putting brand name to any product category will only destroy brand. Dettol - Managing Brand Extensions. com, where we offer free Order & Collect DETTOL GRAPEFRUIT HANDWASH 250ML. In that way, it will be a successful extension which will also increase the market share for the parent brand DETTOL, DOVE, LUX, LIFEBUOY. co. Choosing Brand Element. Dettol as a brand has received 29 Apr 2009 An overview about dettol company and about the dettol antiseptic liquid. This article examines how the Dettol brand has been well placed to extend its product portfolio into the personal care market in the Far East (particularly China, India, Japan, and South Korea) region of Reckitt Benckiser's developing market axis, and how competitors can compete with the brand. Jawad M Rashid. This ongoing brand war between Dettol and Lifebuoy has had many a consumer perceive Dettol to be a brand to be placed in the bathroom bracket. Fine Group Global has been credited with numerous local and international creative and effectiveness awards. ) 2. ITC looks at Savlon brand extension to rival Reckitt Benckiser’s Dettol. Key Words: Brand Extension, Brand Loyalty, Brand Equity, Extended Brand, FMCG (Fast Moving Consumer Goods), Kolkata Consumers, Parent Brand, Perceived Risk. Dettol 2 in 1 Anti-bacterial Hand and Surface Wipes 15 Pack for the price of $ 3. RBIL had rolled out more than eight extensions of Dettol in the past and many of them had failed to establish their presence in the Dettol - Managing Brand Extensions - Download as Powerpoint Presentation (. Dettol soap is a Rs 1 billion brand annually and so the marketing budget allocated to itapprox 20 % of total Net revenue, not much resources have been allocated to Dettol soapmarketing efforts due to its squeezed margins and close competition with other antibacterial soaps, it mainly derives its sales from the brand equity of Detto l liquid. It is otherwise known as category extension. 00 Discover the latest collection from Dettol. Posts about brand extention written by TheBrandSquad. Dettol plasters were the logical extension to Dettol Antiseptic, and hence had the ability to attract customers due to the strong equity of Dettol Antiseptic. It is Made for only hygienic purpImage related extension should have a match between the parent brand and the extended brand in terms of image. Once ITC is launched any segment brand then it is doing only brand extension in same segment but different product. The advent of participatory and interactive platforms has given many businesses the chance to enhance brand adidas supplies team kits for football teams and clubs of international repute like Bayern Munich, A. Dettol Anti Bacterial Jabon For first aid and personal care uses, Dettol Liquid must always be used diluted with water. #1 Category for RB in 2016 Items that are in stock and ordered before 5. The customers form association on the perception they have about the product/service. In the premium soap segment, the company already has a strong performer in Dettol soap, priced at Rs 13. The initial launch was unsuccessful because the brand moved from core value of protection to love and care. A product line extension is Dettol Hand wash which is also available under the Dettol Brand. Dettol Soap is a Complete Body care Soap no doubt. This is the main strength of this organization. Closure. Rahul Murgai, said innovation has Dettol Activations on Behance. This case study attempts to focus on the aspect of brand extensions and trigger insights on how brand extensions in seemingly unrelated categories can be Download Citation on ResearchGate | Dettol: Managing Brand Extensions | This case is about evolution of a parent brand and its subsequent extensions into Feb 6, 2013 Three years back, Lux, HLL's brand of beauty soap was extended to Similarly, Reckitt-Benckiser tried to further stretch Dettol's equity to Apr 29, 2009 An overview about dettol company and about the dettol antiseptic liquid. While brand extensions rely on Dettol, the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. 13, No. ABUJA – Dettol, an antibacterial brand, weekend took the campaign for proper handwashing practices to 2000 school children drawn from seven public and private schools in the Federal Capital Hair Extension Accessories extensions List of products by brand Dettol. Dettol Market Extension. Dettol as a brand has immense trust and loyalty 22 May 2000 New Delhi: Reckitt & Colman on Friday announced the launch of two new brand extensions of its Dettol brand-Dettol Extra soap and Dettol Reckitt Benckiser is taking the brand extension route to revive its flagship household brands -- Dettol and Mortein. In effect, the move by Reckitt Benckiser, manufacturers of Dettol Re-energize, a brand extension of the Dettol brand to align its corporate philosophy with the consumer-centric marketing matrix to The brand Dettol is strongly positioned with the functional association of antiseptic nature and Lux with perfect fragrance. The students were asked to take up any social issue related to health and hygiene and to come up with their big idea to solve it through RB product innovation, service innovation or RB brand extension. KEYWORDS: Parent brand, core This case is about evolution of a parent brand and its subsequent extensions into different product categories. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Dettol is the brand which have so much trust of users. Hair Extensions. an already established name is used to enter another product class. On the effectiveness of brand extension to other categories like soap, hand wash, and body wash, which are clearly cosmetic products unlike the liquid Dettol antiseptic that is known for The fragrance in this liquid soap is typical of Dettol brand and keeps on stimulating your senses even hours after the wash. These two brands account for over 60 per cent Dettol - Managing Brand Extensions - Download as Powerpoint Presentation (. The Maggi Brand in India: Brand Extension and Repositioning - Marketing Management Case Study, Nestlé India Ltd. 70 + £29. Similar product in a different form from the parent product Example: Dettol The original Dettol liquid to Liquid Soap to a Regular soap all based on the same promise of killing germs. 3. This new category to which the brand is extended can be related or unrelated to the existing product categories. Features Include: Moisture Hand Wash with a grapefruit scent; Kills 99. Though this probably hasn't weakened Dettol's brand image, it hasn't solved the problem of low usage, as the extension into floor cleaners suggests. The new soap, is said to combines a reviving pleasant citrus fragrance with the trusted Dettol germ protection function. With over 30 years' experience in the beauty and cosmetic sector we develop trustworthy relationships with customers and brands all over the globe. Consumer Behavior and Marketing Research-Soap. Now after all these failures. Dettol Antiseptic Liquid 750Ml. I am not saying that there should be no brand extension but brand extensions should be logical. This brand is a classic case for brand extension failures. Skilled in Consumer Behavior, Customer Insight, Planograms, and Trade Marketing. A brand value can create an immediate and identifiable association in the Career highlights include national extension of Harpic Bathroom cleaner, launch of Dettol in healthy skin platform. N DETTOL Reckitt Benckiser India Limited(RBIL) Reckitt Benckiser plc. This versatile spray can be used on all hard surfaces (such as toilets, bins and sinks), soft surfaces (such as sofas and mattresses), and leaves a fresh fragrance in the air. 1, 105–143. 9 Oz. Here at Paks the whole range of hair partitions is available. the brand is endorsed by the indian medical association and has been voted among india's most trusted a tale o f a nti -b acterial s oaps By the dettol. As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students. 31-03-2012 · Just only one difference that it has not been use rival (Dettol) brand name. They can improve their branding strategy by Line Extension. DETTOL: MANAGING BRAND EXTENSIONS. "The Dettol soap bar was the first brand extension which the company brought to market. Apart from that, the company’s strategies have also focused on more successful players, innovative public focused brands, and brand extension. Leave your surfaces gleaming with Dettol’s range of sprays, cleaning products and floor cleaner. Dettol has been vying hard to be the toilet soap of choice by harping on its germ-free bath benefit, thereby taking on Unilever’s Lifebuoy, leading to an overlapping brand promise. It has a non greasy formula and dries almost instantly so you can still work after you've used it. If ACI could introduce 1 or more SKU’s to the market it could be helpful. This strategy is extensively used in the FMCG (Fast Moving Consumer Goods) segment. colour and sting. Category extension is the extension of brands into new categories of product. pk is very extensive n huge variety is available. Tenders are invited for Liquid Antiseptic Dettol Of Similar Composition Chloroland Solution 4-8 Percent W-V Terpined 9. Some of these extensions such as Dettol soap and Dettol liquid hand wash became phenomenal successes, but most others failed to perform. 0Strategies For Brand Revitalization: There are many strategies for brand revitalization. Brand equity The marketing effect or outcome that a brand name product gets compared to the same product without a brand name. Dettol ASL, non-poisonous and non-staining disinfectant can be used for first aid, personal care and even used around the home. Dettol has got a good product diversification with different categories and remedies. But does it mean that a brand can travel into ‘any’ category in its journey to become a mega brand. Strategy is central to everything that we do. Shop for electronics, apparels & more using our Flipkart app Free shipping & COD. For your convenience, OH360 offers absolutely free delivery for orders of HK$400 or above. Dettol was the first brand and has its own pride towards its entry into the market. 30pm Monday to Friday will be delivered the next working day. Please confirm with the supplier(s) before trading with them. Factors: Successful Brand Extension Market Factors competitive Intensity Order of Entry Strong Mother brand Close fit Company Factors Extension Specific Advertising . 9% of germs, removes stains, brightens surfaces and provides a long lasting fragrance Dettol 4 in 1 Multi-Action Cleaner can be used on all hard washable surfaces including kitchens, bathrooms, floors, etc. Order Now! Shop for Dettol Liquid Antiseptic Disinfectant 500ml at Wilko. Like lifebuoy soap to handwash, or dove soap to dove shampoo. • eg. That is true with information also. Soon, all these uses pointed to a number of possible extensions, namely Dettol Soaps which forms nearly ¾th of the 230 crore brand’s turnover. Positive images and strengths of existing brand / parent brand are leveraged to bring another success story for new product. Actually Dettol itself did/does come as a solution with soap, similarly to Lysol, but if you're using soap on a washcloth or directly, wet with that bath water, you're getting a lot more alkalinity mixed with the antiseptic you're washing with. By the dettol. Dettol and Lifebuoy are very strong rival brands, holding huge …Comparative study between Dettol and Savlon , brand extension is assets or liability. It is considered as a niche product used when skin irritation is the priority along with the healing. Brand strength High mind and heart share Brand extensions Marketing and social welfare activities Weakness Barring soap and liquid handwash, the brand's extension into all other categories have failed to make a mark . Providing the complete solution to your cleaning needs, with no additional cleaning advertising Babool benefits brand equity brand extension brand identity brand image brand management brand name brand personality brand strength brand success Calcutta Chemical category-related extensions cess changed Chik Cibaca Cinthol Close-Up Colgate Colgate Dental Cream Colgate Gel competition consumer consumer’s cosmetic customers BRAND EXTENSIONS. Therefore, when exploring options for a Brand extension was made inevitable by the draught of competition, it is but obvious, that Dettol’s brand managers sought to enhance the brand’s value by harping on these key set of attributes and benefits which have come to characterize the product since times immemorial. Cillit Bang (/ ˌ s ɪ l ɪ t ˈ b æ ŋ /) (sold in some countries as Easy-Off Bam or Easy-Off Bang) is the brand name of a range of cleaning products sold by the consumer products manufacturer Reckitt Benckiser. 200-crore Reckitt Benckiser. Dettol’s share increased from 6. 5. Steps of Brand Audit (contd. Walking down the aisles of a department store, the mother-daughter duo reached out to products as per their meticulously prepared shopping list. Brand stretch should be seen as an aid to take the brand to where you want it to be in the future. In a horizontal brand extension form, the introduction of new product in either a related product class or in a product category completely new to the firm, an existing brand name is applied (Sheinin and Schmitt, 1994). Mar 20, 2015 ITC's Savlon will face a tough competition from RB's Dettol, which The former brand is presently looking at brand extensions of Savlon very important focus of study. This will be one of the bizarre brand extensions I have seen in the last few years. Example, the Apple computers brand was actually enhanced by the introduction of the iPod MP3 Player – but this was a result of the iPod being a sensationally new idea. in Review - Stat Analysis Report - including SEO Report, whois lookup and website valuation or worth. Though the brand has not been extended in a too distant segment, I still doubt on the acceptability. Dettol Product Information's Introduction Dettol has extended its product portfolio in developing markets in the Far East, launching an array of personal care products… Brand Extension:- Re-launch the same product in front of the masses with added features like dettol, dettol plus, dettol advance, dettol gold New Product Development :- Company who fail to develop new products would expose to great risk and might face stagnation in future as, consumers needs and tastes changes regularly so, A company have to Commenced in the year 2008 at Bengaluru, Karnataka, we “Balaji Products” are a Sole Proprietorship based firm, engaged as the trader, wholesaler and retailer of Tissue Jumbo Roll, Air Freshener Ball, Auto Air Freshener Dispenser, Air Wick Refill, School Stationery, Housekeeping Material, C Fold Tissue Paper, Household Products and many more. People consider Dettol much better in hygiene, and freshness. As outsourcing changes consumer goods companies' role from manufacturing to branding, the obstacles around moving to a brand The government's complaint is that the liquor and tobacco companies use the original brand name and logo even on the brand extensions and this is a clear violation of the advertising code, which The lowest-priced brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable). The existing Savlon Active Soap is available in 100gm. C. In effect, the move by Reckitt Benckiser, manufacturers of Dettol Re-energize, a brand extension of the Dettol brand to align its corporate philosophy with the consumer-centric marketing matrix to a brand’ (with a factor loading of 0. Dettol Antiseptic Wash can help wash out wounds and helps prevent infection following minor skin cuts, scratches, grazes, minor burns, bites and stings. Brand Extension is the use of an established brand name in new product categories. J&J never expected Dettol to attack another brand in retaliation. Example of both the above in a single category - Will Sports is an example of a brand extension to launch a new line of products. Formatted: Font: (Default) Times New Roman. It is the single line or word that defines how the brand is differentiated from other brands. There are some exceptions for bulky items and deliveries to the Scottish Highlands and Islands. com, where we offer free Order & Collect Dettol Instant Hand Sanitizer 200mL has a SKU of LE0095655 a product ID of LE0095655 and a Global Trade Item Number (GTIN) of 9556111634814 Dettol Instant Hand Sanitizer can be used without water so you can use it quickly inbetween tasks. Extension strategy may also enhance and facilitate a Quite a lot of methods were available for “accom- brand‟s awareness, widen a brand‟s attributes and add plishing” brand extensions, including horizontal value to a brand (Levy, 1997; Milberg et al. If you continue to use this site we will assume that you are happy with it. Washing away germs and impurities everyday is crucial in maintaining good health and hygiene; taking a good bath with an effective soap is thus very important. For instance the decision as to what product categories (spaces or markets or categories), Pepsi brand should get into is a decision choice of PepsiCo not anybody else. worldscientific. Moreover, investment in one brand does not help the other brands. But Dettol handwash/antiseptic liquid to kitchen gel, is not at all logical brand extension Brand extension relates to the process of product development by introducing minor product variations. Brand association does not mean the benefits but these are more intangible in nature. Dettol Project Report